Global Ecommerce Survey 2017

Digitalisation is changing the way retailers sell goods and services, as well as the way that customers purchase them, bringing a multitude of opportunities and new risks.

During Amazon Prime Day 2016, the world’s largest online retailer sold 600 items per second. Tomorrow, Alibaba will try to break their record of connections during its 11.11 shopping festival. Concurrently, 2016 was a record year for data breaches with +40% vs last year in the USA alone.

Mazars is pleased to share the key results of a pulse survey on the ‘Risks and Opportunities in Ecommerce’, conducted together with the Global Ecommerce Association.

Panel and Methodology

Last summer, almost 300 professionals from 45 different countries across +10 sectors responded to a pulse survey. The majority of the panel comes from Europe and Asia-Pacific, with a peak of respondents coming from Paris, Shanghai, London, Barcelona, Milan and Rotterdam, and working in the retail industry.


5 Key Takeaways

  • 42% of respondents see the ecommerce market growing even stronger than the current high speed pace (+17% in 2017)
  • 66% of respondents say the impact of ecommerce on their sectors will be strong/very strong
  •  Local customer expectations and legal and regulatory issues are among the top challenges to go abroad
  • Only 16% of respondents score their company’s culture as ‘agile enough to make the necessary changes’
  • Competition, Cybersecurity/Data Privacy and Digital Reputation are among the top global risks

All key learnings from the report are highlighted in the below infographic. For deeper insights and data, download the Global Ecommerce Report 2017, devised by the Ecommerce Foundation and sponsored by Mazars.


GES infographic - Risks
GES Infographic - Panel and Methodology
GES infographic - Opportunities
GES Infographic - Full