The worldwide automotive market is at its height and is experiencing steady growth. However, this growing industry is changing at two paces: In western countries, the automotive industry is dealing with a mature market, impacted by a complex and turbulent economic environment, where growth is driven by vehicle replacement. And in emerging countries, the market offers many growth opportunities, fueled by a fast-growing middle class and the development of road infrastructures.
Acting in this dual environment, the automotive market players are looking for new industrial organization models in order to optimize and reduce the cost of their current production structures. In the meantime, it is necessary that they to develop technical innovation to strengthen and ensure their competitiveness on the market.