In the era of 5G, transmitting information and connecting people will become a basic service. As a consequence, the added value - beyond the connectivity - that telecommunication companies can offer will be to be able to offer a fully integrated experience to their customers and consumers
María Cabodevilla Partner
The Future of Telcos: winning the client experience battle
Mazars publishes global study ‘The Future of Telcos: winning the client experience, the case of mobile financial services’
What exactly is the business of telecommunications? The obvious answers – carrying information and connecting people – could soon be too narrow and fail to define the true capabilities of telecommunication companies. At Mazars, we believe that ‘shaping customer experiences’ better describes the present priorities and future direction for telcos.
But to do that, telcos need to leverage 5G – its rapid transfer speeds and its low latency – to shape seamless experiences, while developing their mobile financial services capabilities and keeping up with fierce competition from tech firms, banks and others, which all want to own and brand the new age of customer experiences.
To highlight the global opportunities and challenges that stand before telcos seeking to win the customer experience battle, Mazars has created the Mobile Payments Index, which assesses 17 countries on ten different variables related to three fundamentals: regulation and infrastructure, consumer behaviour and mobile payment penetration.
Cabodevilla says, “The Mazars Mobile Payments Index reveals which markets present the greatest opportunities and challenges to telcos looking to grow their businesses and evolve their offering beyond simply connectivity and digital access.”